The Place

A Digital Ecosystem for Growing Ambitions

The Place – a digital ecosystem created by Good Guys with an intuitive Webflow website, automated CRM, and visibility-boosting ad campaigns for future-proof growth.

industry

Coworking

tools used

Webflow, Bigin, Klaviyo, Zapier, Google Ads, Meta Ads

Check it out

theplace.rs

The background

The Place is a premium coworking hub in the iconic GTC X building in New Belgrade – a landmark of Serbia’s Silicon Valley. While they’ve just expanded their physical footprint to welcome more businesses and professionals, they’re also setting their sights on scaling their concept to new markets.

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They reached out for help in establishing a strong and scalable foundation to create the right conditions for the expansion.

our Role:

Web design

Graphic design

UX/UI

Copywriting

Webflow development

SEO

Social media campaign

The Place – a digital ecosystem developed by Good Guys with a Webflow website reflecting their innovative identity. With intuitive UX, CRM solutions, and targeted email marketing, we optimize their digital presence and prepare for future growth.

The challenge

Growing ambitions, a stagnant digital presence

The Place’s old website failed to reflect their modern identity. Its outdated design, unclear navigation, and lack of integration left it far behind their innovative physical space. Potential clients struggled to find relevant information or take meaningful action online.

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The challenge wasn’t just building a visually compelling website; they needed a digital ecosystem that could handle growing operational demands, improve lead management, and effectively connect their digital and physical offerings to attract the right audience.

Collage of The Place’s digital ecosystem, developed by Good Guys – featuring a Webflow website, smart integrations, and automation to streamline customer journeys and strengthen their digital presence.

The solution

A smart foundation for scalable growth

We built a Webflow website designed to reflect The Place’s innovative identity and modern ambitions. The site combines clean navigation and intuitive UX to attract forward-thinking businesses while providing a seamless digital experience.

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Beyond the website, we implemented tools like Bigin for CRM and Klaviyo for targeted email marketing, seamlessly integrated through Zapier automation. These systems work together to streamline lead management and client interactions. To amplify visibility, we optimized SEO with enhanced title tags, metadata, and Google My Business integration, while launching strategic Meta and Google Ads campaigns to engage their ideal audience.

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The digital ecosystem isn’t just built for today – it’s scalable, providing The Place with the structure and tools needed to grow their concept across new markets when the time comes.

The result

Driving visibility, inquiries, and growth

The Place now has a digital presence that not only reflects their ambition but also prepares them for future expansion. Their new website drives inquiries and engagement, while tools like Bigin and Klaviyo enable streamlined lead management and tailored client communication.

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Automation and targeted ad campaigns have amplified efficiency and visibility. The foundation we’ve created not only helps The Place fill their expanded space but also sets the stage for scaling their concept to new locations, positioning their brand to confidently enter and succeed in new markets.