industry
Sports infrastructure
tools used
Webflow, Figma, AHREFS, Google Analytics, Google Tag Manager, Calendly, Bigin
Check it out
The background
Padel4Yu leads in premium padel court solutions, supporting communities, sports clubs, hotels and resorts, and private enthusiasts eager to bring padel closer to players. With a team that delivers creative solutions, they’re introducing this fast-growing sport to the Adriatic and Mediterranean regions. Founded on a passion for padel, Padel4Yu has positioned itself as the trusted partner for padel court projects of any scale.
They came to us to transform their website into a clear, conversion-focused platform that drives sales and connects with their audience.
our Role:
Webflow development
Web design
Technical SEO
Google Ads strategy
Tracking
The challenge
High-quality padel courts, low-impact digital presence
Despite offering premium courts, Padel4Yu’s website was misaligned with their business goals. Built on WordPress, it was slow, difficult to update, and cluttered with content that didn’t focus on their core offering.
There was no direct pathway guiding visitors to purchase courts, and the lack of conversion optimization was holding back sales. To match the fast-growing padel market, Padel4Yu needed a site that spoke directly to prospective buyers with clarity, speed, and seamless usability.
The solution
A new digital ecosystem: streamlined and optimized
We crafted a fully optimized digital ecosystem for Padel4Yu, centered around a sleek, conversion-focused Webflow website that showcases their premium courts with clarity and impact. The streamlined landing page guides users directly toward purchasing courts, featuring clean navigation, intuitive design, and a lead-generating free guide.
Enhanced with technical SEO improvements – schema markups, alt tags, and multilingual capabilities – the site reaches a broader audience and achieves stronger search rankings. To support their sales funnel, we integrated Calendly for virtual consultations and implemented Bigin CRM for efficient lead capture.
Client testimonials and case studies further reinforce trust and credibility, spotlighting Padel4Yu’s successful installations and making the user journey seamless from exploration to conversion.
The result
Dominating the Balkan padel market
In less than a year, Padel4Yu has gone from testing interest to securing its place as a key player in the Balkan region. Their revamped website has delivered measurable success: a 1,200% surge in conversions, over 90 new court inquiries, and a 94.1% increase in clicks from Google Ads campaigns. By leveraging technical SEO and targeted ad strategies, they’ve positioned themselves as one of the largest suppliers in the region. With 10 courts sold in this first phase, Padel4Yu is ready to scale up further in 2025.
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