industry
Beauty and health
tools used
WordPress, Elementor, Custom code, Clinicbuddy
Check it out
The background
Estetikcentrum stands as one of southern Sweden’s leading hubs for beauty and wellness, offering everything from cosmetic surgery and injections to skincare, massage, and dental treatments. With a full spectrum of services and expertise all in one place, they’re setting the standard as Sweden’s top choice for aesthetic care and transformative treatments.
our Role:
Rebranding
UI/UX design
Web development
SEO
Integrations
Copywriting
The challenge
Modern beauty trapped in a dated interface
Despite offering advanced treatments and the latest technology, Estetikcentrum’s digital presence was holding them back. The website’s outdated structure made navigation challenging, and without a clear content flow, visitors were left frustrated. The booking system was non-functional, and the lack of informative content made it difficult for users to go from interest to booking – a challenge that showed up in conversion rates.
Faced with a heavy load of content to reorganize and a booking system in need of a complete reboot, we started fresh. The result? A seamless blend of design and functionality, perfectly aligned to support Estetikcentrum’s growth and enhance every step of the user journey.
The solution
A soft new look and feel
To better reflect Estetikcentrum’s brand values, we crafted a fresh user-friendly, aesthetically refined website.
We revamped the design with calming colors and clean typography, and reorganized content to ensure clients could easily navigate services and treatments. A seamless booking system was integrated with their journal system to sync patient data effectively and securely.
We also added an online shop, campaign landing pages, and a gift card feature to enhance user engagement. SEO optimization was implemented to ensure the site grows with the brand, blending beauty, feel-good, and functionality.
The result
A clearer path to beauty and wellness
With a completely new design – new colors, fonts, and visual elements – and enhanced user experience, Estetikcentrum’s new website brings their full range of services to the forefront. From plastic surgery to wellness treatments, every offering is now easily accessible, intuitive to book, and inspires trust.
With SEO improvements and higher rankings, the site mirrors the quality of the services they provide, driving substantial traffic and conversions. Their digital presence is now fully aligned with the brand’s identity, enhancing their visibility and reinforcing their position as a trusted leader in their industry.
Let's talk?
Schedule a free, laid-back chat to brainstorm how we can help start up or grow your project.